So for those of you who are taking the time to read this blog post, I first want to say "thank you." I know there are other things and topics you could be reading but you are taking time out of your day to spend time on this page reading something I have to say. I hope you finish this post feeling encouraged, refreshed and filled with hope.
What is "Truth + Tan Lines"?
I have wanted Salt & Shore to be more than a candle company since I first launched back in 2017. As such, I have been really intentional about where I want Salt & Shore to go and how I want this brand to make followers and consumers to feel. As I dug into my own self reflection and the challenges I face, the insecurities I have, or the days I feel I conquer the world, I realized what I think people want to hear the most is the truth.
Truth is, we live in a society filled with social media filters, lightroom presets and fake highlight reels that never show the truth behind the scenes. So that is what this series of blog posts is about. "Truth + Tan Lines" will be dedicated to the truth behind building a brand, being a woman in business, being a woman in general, and learning to love the truth in all it's harshness and glory.
Truth is, it's hard to put yourself out there
Last night I posted a photo of myself in a bathing suit from my honeymoon, and I was really insecure about posting it. I had asked my husband to just start taking pictures as I was "trying to model" a Gunners Daughter scarf in order to shoot content for the owner AND support the World Water Relief Foundation that the proceeds support.
When I initially looked at the photos I hated just about all of them. The sun was in my eyes, it was windy, and I felt super bloated because I had finally let myself VEG OUT after our wedding, and the 3am room service pizza made me feel like I was carrying a 8lb bowling ball in my tummy.
It was in this moment of criticism that I realized I had fallen into the pit of self doubt and I should be shouting from the rooftops that "my belly may feel big to me but I just got married, and 3am pizza celebrations and bodies after parties ARE THE MOST BEAUTIFUL!" It was in this moment that I knew where I wanted Salt & Shore to grow.
Truth is, we need to embrace our insecurities
When I returned from my wedding I decided I wanted to develop a platform where insecurities are OK and build a community where women can help one another fight the voices of self doubt and give women the confidence they need to prance around in a bathing suit, loving their bodies and loving themselves.....3am veg sessions, eating disorders, workout obsessions or body altering health issues....I wanted to create a safe place for people to share their truth and not be insecure.
Truth is, today you are you, that is truer than true and there is no one alive who is youer than you.
Who you are is constantly changing, growing, developing and blossoming into the woman you are meant to be. No one can "do you" better than you. One of my favorite quotes is "if asked to plant a tree, no two people would go about it the same way." We have to remember that each of us is incredible. No one can be like us. We get to OWN US and be ANYTHING we want to be! So tell yourself the truth.
You are indescribable. You are one of a kind. No one could ever be like you. You hold ALL the power to create your future. If you feel insecure, that is okay, but don't stay there long. Know there is a blonde headed girl on the other side of this screen cheering you on, is always here to listen to you, and thinks you are the best creation made in the shape of you, that ever drew a breath!